A digital experience platform is a new technology that combines various tools to present an optimized customer journey. An improvised version of CMS and WEM systems, it consists of a single product that allows your business to connect with data from all touchpoints without needing different software solutions.
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Personalized Experiences
Brands must understand their customers intimately to deliver highly personalized content and experiences. A digital experience platform helps them achieve this by connecting their data and analytics with their creative and marketing capabilities to build and orchestrate connected digital experiences that deliver on customer preferences, behaviors, demographics and business goals. Having all the tools you need to control your digital experience in one suite isn’t practical. The best DXPs offer integrated technologies as the centralized hub and neural center. They also allow you to adapt and add new functionalities as your business needs change. A true DXP must include a robust content management system (CMS) that acts as your digital content’s sole source of accuracy.
Omni-channel Experiences
Customers who contact your brand want a seamless experience across all their channels. Consumers want to avoid going through extra hoops to buy things, find out information, or use customer service portals. If you can surprise and delight them with a tailored digital experience, they will become loyal customers and promote your business to others. A digital experience platform provides a flexible and agile solution to meet these needs. It lets you take a holistic view of your customer journey and deliver consistent experiences on all channels. This includes e-commerce, social media and high-street stores. Your DXP should provide a unified system for collecting and managing your data and content. This enables you to create connected digital experiences informed by real-time feedback and predictive insights. In addition, it streamlines and automates workflows that allow you to scale your digital capabilities as required. For example, you could add a conversational chatbot to your mobile service.
Scalability
Scalability is an important concept for businesses of all sizes. The more scalable your business model is, the more easily it can grow and expand into new markets. Companies with a subscription model are more scalable since they don’t require the expense of building infrastructure each time they want to add more customers. The best way to ensure your business is scalable is to establish clear processes and policies at the start to avoid expensive growing pains later. For example, it’s a good idea to develop a workflow strategy that incorporates delegating tasks to different employees and using tools for automating repetitive work. Setting up a dedicated team of specialists to manage specific projects and functions is also helpful. Digital experience platforms take the flexible delivery of headless CMSs a step further, unifying content and marketing with analytics and payment gateways. They also make it easier to scale by providing a one-stop solution that’s easy to manage. The best DXPs will also offer an open, API-first architecture and flexible pricing based on consumption.
Analytics
As digital experiences become the new competitive battlefield, businesses must ensure that their websites, apps, and other platforms are connected and optimized. This is only possible with a digital experience platform, which helps companies create and manage personalized, seamless experiences across all digital touchpoints. A DXP provides a centralized content management system that allows teams to create, edit and distribute web pages, content and digital assets. This enables a flexible, agile approach to a digital strategy that can adapt quickly to business needs. In addition, a DXP offers advanced functionality like analytics, personalization and digital asset management that empower businesses to deliver a consistent, personalized experience to their customers. A DXP should also be open, providing an easy way to integrate with existing technology and third-party services, such as search engine optimization tools, e-commerce applications, CRM systems, workflow and project management tools, and more. This flexibility enables teams to innovate faster with the ever-growing number of best-of-breed technologies.
Interoperability
Brands need a central hub to manage content and provide individualized digital experiences as customer demand for omnichannel experiences rises. Businesses may update and distribute content across all channels using a DXP, which improves efficiency and reduces the need for double data entry. Thanks to interoperable technology, customers can effortlessly switch between channels and interact with pertinent content. This promotes loyalty by keeping people engaged and content. Finally, interoperability is crucial for efficiently transferring patient data across systems and providers in the healthcare industry. Because of this, medical facilities such as clinics, hospitals, and research facilities can connect independently of the software they use or the vendor they work with. Moreover, it prohibits manual data copying and transcription, which can lead to errors.
