Visibility is important for any new business. Well, there’s no better way to land an instant promotional punch than with a launch party. When done right, your brand can enter the consciousness of hundreds, even thousands (with the help of social media) of people in just one evening. This can lead to everything from a big injection of sales to potential partnerships.
Of course, this isn’t possible if your launch party is a damp squib. To make a positive impression, it has to be creative, bold, and memorable for all the right reasons. If you’re unsure how to hit those points, here are a few tips to have a successful launch party.
Decide on a theme
One of the first steps with a business launch party is to decide on a theme. You don’t want to go with a nondescript theme that has nothing that makes it stand out. Similarly, a theme that doesn’t match up with your brand will only cause confusion and send out the wrong signals.
Color is one of the main elements of a theme, so ensure this matches up with your company’s branding. You also shouldn’t be scared to opt for originality and think outside the box. The more you are able to create something which grabs the attention of your attendees, the more it will stick in their minds – and end up on their socials.
Choose a venue
To make your overall vision a reality, you need to match up your theme with a suitable venue. Private party spaces come in many shapes and styles. If your launch is going to be an upmarket affair, for instance, you may want to opt for an opulent, classically styled event venue.
It’s not just about the design of the venue. You also have to select a space that is the right size for your launch party. Consider how many guests you intend to have at your launch, and then select a venue that is appropriately sized for this number.
Put together goodie bags
Food and drink options are obvious for your launch party. However, there is one aspect that can often be overlooked: goodie bags.
A goodie bag is fantastic for leaving a lasting impression. Guests will always feel appreciative to receive a bag full of gifts as they leave. Plus, if you add branded products, they will be reminded of your brand whenever they use them.
As for what to add, you don’t have to go too extravagant. Small practical gifts like a pen, notebook, and power bank are great options, as is a piece of clothing like a t-shirt or hoodie. Throw in an edible delicacy for the cherry on top.
Keep everyone entertained
Whether it is a live band, comedian, or other form of entertainment, it’s important everyone remains upbeat and has fun during your event. Furthermore, you might decide to hire a host to interact with the crowd and represent your brand in a professional, engaging manner.